Industry Responds to Google’s Move Against ‘Aggressive’ Ads

For many in the e-commerce world, Tuesday, Feb. 15, was a day like no other — a day of anticipation and trepidation, which some advertisers and publishers referred to as “Adageddon” and “The Ad-pocalypse” — out of fear that their ad revenues and traffic volumes could potentially plunge, as Google’s new rules against “Abusive Ad Experiences” took effect.